Search Engine Optimization (SEO) is considered by many to be some kind of a ‘black art’ especially by those who are still not too sure about its value. And while Internet marketing gurus and now even more mainstream marketing managers realize the power of appearing within the ‘golden triangle’, few CEOs have yet to realize what a priority it needs to be within their organizations, whether it be a multinational conglomerate or sole proprietor.
The number one reason businesses engage in search engine marketing according to SEMPO, is indeed to increase brand awareness (62%) closely followed by directly selling products online (60%). Nonetheless, there are CEOs who remain unaware how their online image and presence can impact their business positively if managed properly and negatively if not managed at all.
SEO for the CEO need not require an understanding of meta tags, 301 redirects or link building but rather the fundamentals of building brand awareness in an environment where potential customers are searching and more importantly shopping. In other words, it’s Marketing 101.
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